7 starter principles for digital book marketing learned from Peter McCarthy
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective...
View ArticleWhat we are learning about making digital marketing accessible to a bigger...
Every conversation I have with a publisher about digital marketing sitting with Peter McCarthy is an education for me and for them. The dialogues are peeling away layers of an endless onion, working...
View ArticleThe Digital Book World program this year covers the waterfront of the digital...
(This is a longer-than-usual Shatzkin Files post reviewing the topics and speakers for the 26 breakout sessions at DBW 2015. It serves as a checklist of “things to think about right now” for book...
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